Blog
Why Social Media Isn’t Working for Your Business (And How to Fix It)
Are you putting your all into your social media efforts but not seeing the results you were hoping for? This is a common problem encountered by small business owners…
Harnessing the Power of Social Media for Your Coaching Business
In today's digital age, social media has evolved into a non-negotiable tool for coaches who aspire to drive significant business growth. With billions of users actively engaging on platforms like Facebook, Instagram, Twitter, LinkedIn, and more, social media provides...
Tips On Marketing Your Wellness Business
The wellness industry is an exciting but crowded sector and it can be hard to make your business stand out. But whether you’re a wellness coach or nutritionist, run a beauty products business or an online pilates class, there are some key things to keep in mind to...
5 Video Marketing Tips to Strengthen Your Brand
Your brand is so much more than your logo – it’s how customers perceive your products and your company. It’s the idea, or image, that people have in their mind when they think about your business and the emotion that they have towards it and your messaging. That is...
Top 5 Event Marketing Strategies for Small Businesses
It seems strange to be talking about event marketing again. Usually “events” mean face-to-face moments between companies and their customers at places like conferences and exhibitions – something which the pandemic has largely taken off our marketing plans for the...
How to Grow your Business on LinkedIn
LinkedIn is a great way to showcase you and your business. With 875 million people on the platform - it’s the fastest growing of all platforms and a powerful option for businesses looking to increase their reach, connections and opportunities. This is the place to...
How to Create a Winning Email Marketing Strategy
The coronavirus pandemic has had a profound impact on how we work and live, with many of us now stuck at home. One of the advantages of this is that people are glued to their screens right now, so use this as an opportunity to get in front of your audience. People are...
Six Business Tips for Surviving Coronavirus
As coronavirus has spread around the world it’s impacted businesses of all sizes. Small businesses have been particularly hard-hit. A lack of financial cushioning and a downturn in business may severely impact your profitability. However, this crisis can be turned...
Taking the fear out of social media
Does the idea of posting your company’s updates on Facebook, Twitter, Instagram or LinkedIn fill you with dread? Do you find it confusing, terrifying or otherwise heart-stopping just opening up one of these apps? Or have you closed your mind to it...
How to Make your Social Media Efforts Count in 2020
After nearly a whole year of posting, blogging, Tweeting and Tik-Toking, it’s time to take stock; time to review your statistics and see where you are now compared to January, and see what worked well and what didn’t go down so well from your content plans this...
A Step-By-Step Guide to Outsourcing Content Marketing
Quality content marketing is not an easy thing to master. Social media marketing, blogging, email marketing…these are hugely powerful marketing channels when they are done effectively, but they can be difficult and time consuming to get right. That’s why many...
Five Reasons Why Your Small Business Needs a Social Media Presence
When you run a small business and you are competing for market share against big brands with seemingly unlimited marketing budgets, it can be hard to make your voice heard. That’s where social media comes in. As a marketing medium with great ROI and low barriers to...
The Best Content Marketing Strategies for Your Small Business
Content Marketing is a diverse, multi-channel discipline that, when used correctly, can have a huge impact on a small company’s online visibility and success. Before you launch into a content marketing campaign and use any of the strategies outlined below, invest...
Why content marketing is a small business’s secret weapon
Do you want to attract more customers and retain current ones? Do you want to stay ahead of your competitors? Do you want to be known as an expert in your field? Do you want to strengthen your brand identity? If you answered YES to these questions then you need to be...
5 Social Media Tips for Small Businesses
If you are a small business in 2020, you have to be on social media, especially since the number of social media users this year is 3.80 billion! Some of the key benefits of marketing your business on social media are: • It raises awareness of your brand and...
Top 7 Digital Marketing Tips for Your Small Business
As a small business, you need to constantly be on the lookout for ways to attract clients, without breaking the bank. The following are 7 cost effective digital marketing strategies you can implement to market your business. 1. Set a Budget and Goals The first step in...
5 Benefits Of Blogging For Small Businesses
Regular blogging is one of the best marketing and business strategies small business owners can employ. Blogs can help establish your brand identity, engage your audience, and generate conversions. They are excellent tools for keeping your existing and potential...
10 Amazing Benefits of Email Marketing for Small Businesses
Small business owners know that they need to attract new customers as well as giving their current customers a good reason to come back, but are also aware of the importance of investing both their time and money in methods that are actually going to work. Email...
8 Mindfulness Tips For Entrepreneurs
Modern day entrepreneurs are usually so busy striving to juggle many things at once that they forget to embrace the present. The business world is continuing to embrace mindfulness training, and for good reason. People from different industries and circles of life are...
5 Tips For Organising Your Small Business
The business environment is constantly changing and there’s a surge of new start-ups every day. Products and services that once dominated the commodity markets may well be obsolete in the not so distant future. Research shows that the pace of this dynamism will only...
Why Being An Entrepreneur or Small Business Owner Means Being a Lifelong Learner
“BE THE CHANGE YOU WANT TO SEE IN THIS WORLD.” ~ GANDHI Many people start their businesses and then become so immersed in the busyness of their daily work that they forget just how important upskilling and continual learning is for them and those they work with....
Social Media: Friend or Foe? Why It’s Important and Why It Makes Sense To Get Help
Social media is a must for anyone who wants to strengthen relationships with their target audience, increase brand visibility and grow their business. Due to fast and modern advancements in digital communications the world has become a global village, social media...
Transform Your Stress
If I were to ask you, how much stress have you experienced over the last year, what would your answer be? Most people are likely to claim they’ve experienced a significant amount of stress, the source of which ranging from financial struggles to health concerns to...
6 Steps to Plan your Week for Success
“By failing to prepare, you are preparing to fail.” ― Benjamin Franklin Would you set off on a car journey without a map or GPS or any idea of where you’re going? Chances are you wouldn’t set off without being prepared. This same principle applies to achieving your...
The Power of Delegation
“If you really want to grow as an entrepreneur, you’ve got to learn to delegate.” — Richard Branson. Small business owners wear many hats. In the beginning most prefer to handle all their daily tasks themselves, but as their businesses grow it becomes more...
Top 5 Social Tactics for Marketing Your Event Online
Events offer a unique opportunity to raise awareness of your brand, build solid relationships with your customers as well as putting your company’s personality out there. In order to make your event as memorable as possible it’s critical to apply serious...
10 Tips to get you to Your Best Productivity
Most people believe that productivity is simply about getting more done in less time, but it’s about so much more than that. It’s about changing our way of being, our habits and altering our perceptions. Here are 10 top tips to help get you closer to where you...
Top 10 Social Media Marketing Tips for Small Businesses
Social media marketing refers to the use of social media platforms to gain website traffic and for driving business growth. Facebook has over 2.9 billion users, Twitter has 396.5 million and LinkedIn has 828.1 million, so it’s clear to see that this form of...
19 Business Success Tips to Make this Year Your Best Year Yet
It’s a new year, we’ve all enjoyed the recent festivities, hopefully taken some time off to relax and recuperate and spent some time reflecting on the successes and challenges that last year brought. Most of us are now in the process of thinking about what we’d...
7 Top Festive Online Marketing tips for Small Businesses
The festive season is here, and Christmas is fast approaching. There are plenty of ways in which to maximise your engagement with your customers and potential customers and promote your business during this holiday period. Here’s some festive online marketing...
11 Time Management Tips for Small Business Owners During the Festive Season
As we all know time is a small business owners most valuable commodity, and it waits for no one. Everyone in business wants to have the most positive end to the year possible yet it’s now that they find themselves more pressed for time than ever. The festive...
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