by Sophie | | Content marketing, Digital Marketing, Online marketing, Outsourcing, Small business, Social media, Social media marketing
The wellness industry is an exciting but crowded sector and it can be hard to make your business stand out. But whether you’re a wellness coach or nutritionist, run a beauty products business or an online pilates class, there are some key things to keep in mind to...
by Sophie | | Content marketing, Digital Marketing, Online marketing, Social media marketing, Video marketing
Your brand is so much more than your logo – it’s how customers perceive your products and your company. It’s the idea, or image, that people have in their mind when they think about your business and the emotion that they have towards it and your messaging. That is...
by Sophie | | Content marketing, Digital Marketing, Email Marketing, Event marketing, Online marketing, Social media, Social media marketing
It seems strange to be talking about event marketing again. Usually “events” mean face-to-face moments between companies and their customers at places like conferences and exhibitions – something which the pandemic has largely taken off our marketing plans for the...
by Sophie | | Content marketing, Digital Marketing, LinkedIn, Online marketing, Small business, Social media, Social media marketing
LinkedIn is a great way to showcase you and your business. With 875 million people on the platform – it’s the fastest growing of all platforms and a powerful option for businesses looking to increase their reach, connections and opportunities. This is the place...
by Sophie | | Content marketing, Digital Marketing, Email Marketing, Online marketing, Small business
The coronavirus pandemic has had a profound impact on how we work and live, with many of us now stuck at home. One of the advantages of this is that people are glued to their screens right now, so use this as an opportunity to get in front of your audience. People are...
by Sophie | | Content marketing, Digital Marketing, Small business, Social media, Social media marketing
How to Make your Social Media Efforts Count in 2020 After nearly a whole year of posting, blogging, Tweeting and Tik-Toking, it’s time to take stock; time to review your statistics and see where you are now compared to January, and see what worked well and what didn’t...
