by Sophie | | Content marketing, Digital Marketing, Email Marketing, Event marketing, Online marketing, Social media, Social media marketing
It seems strange to be talking about event marketing again. Usually “events” mean face-to-face moments between companies and their customers at places like conferences and exhibitions – something which the pandemic has largely taken off our marketing plans for the...
by Sophie | | Content marketing, Digital Marketing, LinkedIn, Online marketing, Small business, Social media, Social media marketing
LinkedIn is a great way to showcase you and your business. With 675 million people on the platform – 27 million in the UK alone – it’s the fastest growing of all platforms and a powerful option for businesses looking to increase their reach, connections and...
by Sophie | | Online marketing, Small business, Social media, Social media marketing
As coronavirus has spread around the world it’s impacted businesses of all sizes. Small businesses have been particularly hard-hit. A lack of financial cushioning and a downturn in business may severely impact your profitability. However, this crisis can be turned...
by Sophie | | Social media, Social media marketing
Does the idea of posting your company’s updates on Facebook, Twitter, Instagram or LinkedIn fill you with dread? Do you find it confusing, terrifying or otherwise heart-stopping just opening up one of these apps? Or have you closed your mind to it...
by Sophie | | Content marketing, Digital Marketing, Small business, Social media, Social media marketing
How to Make your Social Media Efforts Count in 2020 After nearly a whole year of posting, blogging, Tweeting and Tik-Toking, it’s time to take stock; time to review your statistics and see where you are now compared to January, and see what worked well and what didn’t...
by Sophie | | Content marketing, Digital Marketing, Online marketing, Outsourcing, Small business, Social media marketing
A Step-By-Step Guide to Outsourcing Content Marketing Quality content marketing is not an easy thing to master. Social media marketing, blogging, email marketing…these are hugely powerful marketing channels when they are done effectively, but they can be difficult...
