by Sophie | | Content marketing, Digital Marketing, Online marketing, Outsourcing, Small business, Social media, Social media marketing
The wellness industry is an exciting but crowded sector and it can be hard to make your business stand out. But whether you’re a wellness coach or nutritionist, run a beauty products business or an online pilates class, there are some key things to keep in mind to...
by Sophie | | Content marketing, Digital Marketing, Online marketing, Social media marketing, Video marketing
Your brand is so much more than your logo – it’s how customers perceive your products and your company. It’s the idea, or image, that people have in their mind when they think about your business and the emotion that they have towards it and your messaging. That is...
by Sophie | | Content marketing, Digital Marketing, Email Marketing, Event marketing, Online marketing, Social media, Social media marketing
It seems strange to be talking about event marketing again. Usually “events” mean face-to-face moments between companies and their customers at places like conferences and exhibitions – something which the pandemic has largely taken off our marketing plans for the...
by Sophie | | Content marketing, Digital Marketing, LinkedIn, Online marketing, Small business, Social media, Social media marketing
LinkedIn is a great way to showcase you and your business. With 675 million people on the platform – 27 million in the UK alone – it’s the fastest growing of all platforms and a powerful option for businesses looking to increase their reach, connections and...
by Sophie | | Online marketing, Small business, Social media, Social media marketing
As coronavirus has spread around the world it’s impacted businesses of all sizes. Small businesses have been particularly hard-hit. A lack of financial cushioning and a downturn in business may severely impact your profitability. However, this crisis can be turned...
by Sophie | | Social media, Social media marketing
Does the idea of posting your company’s updates on Facebook, Twitter, Instagram or LinkedIn fill you with dread? Do you find it confusing, terrifying or otherwise heart-stopping just opening up one of these apps? Or have you closed your mind to it...
