by Sophie | | Content marketing, Digital Marketing, Online marketing, Social media marketing, Video marketing
Your brand is so much more than your logo – it’s how customers perceive your products and your company. It’s the idea, or image, that people have in their mind when they think about your business and the emotion that they have towards it and your messaging. That is...
by Sophie | | Content marketing, Digital Marketing, Email Marketing, Online marketing, Small business
The coronavirus pandemic has had a profound impact on how we work and live, with many of us now stuck at home. One of the advantages of this is that people are glued to their screens right now, so use this as an opportunity to get in front of your audience. People are...
by Sophie | | Content marketing, Digital Marketing, Online marketing, Outsourcing, Small business, Social media marketing
A Step-By-Step Guide to Outsourcing Content Marketing Quality content marketing is not an easy thing to master. Social media marketing, blogging, email marketing…these are hugely powerful marketing channels when they are done effectively, but they can be difficult...
by Sophie | | Content marketing, Online marketing, Social media, Social media marketing
Why content marketing is a small business’s secret weapon Do you want to attract more customers and retain current ones? Do you want to stay ahead of your competitors? Do you want to be known as an expert in your field? Do you want to strengthen your brand...
by Sophie | | Social media, Social media marketing
5 Social Media Tips for Small Businesses If you are a small business in 2020, you have to be on social media, especially since the number of social media users this year is 3.80 billion! Some of the key benefits of marketing your business on social media are: • It...
