The wellness industry is an exciting but crowded sector and it can be hard to make your business stand out. But whether you’re a wellness coach or nutritionist, run a beauty products business or an online pilates class, there are some key things to keep in mind to help market your wellness business – and help you can call on along the way.
Know your customers
To be able to reach your target audience, you need first to know who they are. Consider your ideal customer types, thinking about issues like their age range, lifestyle, interests, priorities and location. Keep these customer personas in mind when planning any marketing activity, so you can be sure you are using the right marketing channels and approaches to attract them.
A social media presence is pretty much a must-have for businesses these days, but it can be difficult to keep up with digital marketing – from knowing what platform to use or what to post to allocating enough time or keeping it going over the long term.
Be realistic about your resources and digital confidence. With all your other business commitments, how much time can you honestly dedicate to your social media management? Concentrate your resources on key platforms for your identified target customers and set yourself realistic posting goals. And remember, you can always call on outside help to manage your social media, freeing you up to concentrate on your business essentials.
Be a source of advice
Share your enthusiasm and wellness expertise – it’ll build your brand and your business. Post regular authoritative content, including expert advice, useful information, handy tips and video tutorials, and it’ll draw in people online and develop your profile as an expert in your field.
Keep it personal
Often with a wellness business such as coaching, nutrition, or yoga teaching, you are the face of your business and you need to feature in your marketing. Highlight your story and motivation to connect with your customers. Also, wellness is a people-centred industry, so you need to feature your team and your customers in your marketing with profiles, personal stories and customer wellness journeys to make it relatable.
Look after your customer database. Email campaigns and regular communications can be a highly effective way to develop a loyal customer base. Consider approaches such as regular direct e-newsletters and incentives such as exclusive offers and member-only events. If your time is precious, look for expert outsourced marketing help in developing e-newsletters and running e-campaigns, as it can play a key part in helping build a sense of customer community for your business.
Run events, workshops or offers with other like-minded local businesses or influencers, raising your profile, building connections and giving your customers more. Such a collaborative approach can benefit all involved, and you can share the costs and resources needed around organisation and promotion.
Get the right help
While developing and delivering your marketing strategy is vital to growing your wellness business, it can be a time-consuming and difficult task taking up your valuable time. But help is at hand. You can easily outsource elements or all of your marketing activity to experts in their field – ensuring you get the right marketing for your business and freeing up your time to concentrate on running your business.
If you’re interested in having a discussion about how I could help you rev up your business growth with an effective marketing strategy, I’d love to hear from you. Get in touch to arrange your free consultation here.